The Complete Guide to Social Media for Small Business
There is a lot of opportunity on the web for small businesses, but many people simply don’t know where to start.
That’s why we’ve created this complete guide to social media that will help you understand how it works and how you can benefit.
What are the benefits?
How does it work?
What should I do?
These are all questions that this article answers in great detail.
The tone is very matter-of-fact or even professorial at times.
It gets its point across without sounding rude or condescending, which would distract readers from the content rather than encourage them to continue reading.
For example: “If each person who reads this post were to share it with just one other person, there could potentially be thousands of people who hear about our blog.”
The purpose is to inform the reader on the basics of social media marketing.
They were likely searching for some sort of resource, and this article provides exactly what they need.
It’s also very thorough without being overwhelming, which makes it all-around useful for anyone from a beginner to an advanced user.
Informative articles require careful tone selection when it comes to various types of jargon used in the industry.
The writer needs to balance explaining terms or phrases with assuming that readers already have a working knowledge of them.
In the example below, note how certain words are defined while others are assumed:
“Social networks can be divided into two categories: general networks and niche networks.”
[General networks are defined] “Niche networks, on the other hand, generally target a specific niche or industry.”
[A niche network is assumed to be known.]
The intended audience is likely business owners and managers in varying stages of business development.
Beginners may benefit most from this article because it covers everything from defining social media to set up profiles – but they probably wouldn’t find it useful long-term since the advice is very basic and doesn’t provide much in terms of advanced strategies.
Readers shouldn’t expect any visual content like images or videos in an informative piece such as this one.
It’s meant purely for textual information that can be read quickly and easily accessed at any time when you need that quick refresher.
The degree and level of detail should match the length and scope of the content.
An informative article like this should be arranged in a logical order, usually chronological or topical.
They can also include subheadings (“What You’ll Get” or “Step 1: Determine Your Goals”) to make it easier for readers to navigate through the content quickly.
In this case, each section is clearly labeled with a subsection that provides a short summary, you could try these out.
This helps readers identify what they’re looking for and determine if they have time to read the whole thing before moving on with other tasks.
Informative articles aren’t meant to entertain their audience – but writing them well can still be fun!
When writing an amazing piece of informational content, consider these rules:
1. Do research
2. Be original
3. Keep it short and sweet
4. Use appropriate language for your audience, tone, and purpose
5. Proofread carefully to catch errors or inconsistencies in the content before publishing it online
6. Promote on social media networks to get more eyes on your work!
Many sites allow you to share articles with complementary websites, which will then also link back to yours when they post their own articles about yours.
Just make sure that you don’t spam – keep it relevant!
7. Tag important keywords with appropriate metadata (i.e., descriptive words that tell search engines what a page is about), so people can find your article when searching online.
You can do this with metadata or HTML tags.
When you optimize your articles for search engine spiders, they’ll be more likely to crawl and index the page – which will make it rank higher on user searches!
Informative articles let the audience know that they’re getting a quick but comprehensive overview of a topic that might interest them.
This selection from AARP is a perfect example:
“Find out about free tax-filing programs for low-income filers here.”
Much like informative writing, instructive pieces require tone selections based on who their primary audiences are and what their goals are.
In this article from The Balance, consider how each sentence would affect users at different levels of skill.